OUR STATEMENT

Smart Search Box on Your Website

The use of the global search engine has been hugely beneficial to:

• online shopping destinations
• accessing journals or FAQs
• navigating through Company blogs
• educating ourselves on interesting topics
• following current affairs and the global media coverage

However, the internal search engines of many websites are not fit for purpose in doing not just the above functions but delivering even a lot more for a business. Remember that your valuable online enthusiasts will not be going back and forth to use global search engine solely to find out about your products.

It would have been expected that the search box on a Company's website be the tool that a customer would use to navigate to a desired interest, through displayed options, but more often than not this has not been the case.

In this day and age, the importance of an internal search engine to businesses cannot be over-emphasised. Most customers would rather prefer to use the search box on the official website of a business in order to inquire further into the range of products and services after being directed to the Company's website commonly through a global search engine, guided by phrase matches or visual interests while surfing the media or just through hearsay.

Even though most of us use global search engines to search for our preferred interests and eventual destinations, once we are at the desired website, the 'search box' on the website often becomes the navigator on other details the Company has to offer - and that's where things often get unnecessarily complicated. You may be served with a predictive text which may not have much to do with an initial request. Meanwhile, many users may not even pay attention to the predictive options at all during input.

Consequently, you realise that the most popular and highly reputable company in the service industry does not show any results for the most basic items when you make a request using the 'search box' on its official website; or you're unable to see an introductory clip of a very popular TV programme due to misspelling of the title; or unable to read a newspaper 'archived' article on a favourite or interesting subject just because you typed an alias instead of the real name of the author. This usually ends in the customer leaving the website for other sources and the business losing out on a valuable sale.

It can be very frustrating and disappointing for both the business and customer alike not to be able to display and find accurate and relevant results based on the query through the Company's search box. Usually the intended information is present on the website but the customer is let down by the results displayed. The problem is due to the intelligence behind the internal 'search box'.

This has highlighted several of the common but unnecessary experiences we face regularly with the mass of irrelevant information we get as a result of inputting genuine requests using internal website 'search box'. Even more painful is when the relevant results could be seen by alternatively using the global search engine like Google, Yahoo, Bing, etc.

However, the intention of the retailer is to sell products and services to the much valued online customers, as well as the media house willing to offer direct access to attract its clients to view introductory clips on TV programmes or read articles on their favourite presenters, artists, topics, etc.

After very careful analysis, we have now arrived at a comprehensive approach to cracking the problems of 'no-show' or irrelevant information through internal 'search box' enquiries. We can offer exceptionally brilliant accuracy in displaying relevant details, coping with not just minor spelling mistakes and synonyms, but a lot more data handling issues with little or no operational costs and the ability to adapt other business rules to information displayed. Your products and business can now respond appropriately to the dynamic customer search criteria and - marketing operational strategy through your internal search engine or the search box.

It would be most appreciated to get an opportunity to discuss this important innovation further and to demonstrate to our prospective clients a new approach to allowing the website to better display relevant results in response to dynamic client requests and ever-evolving market trends.